Digital Campaign Ads


Designed social media ads and posts for the National Just Register campaign, using two brand guidelines aimed at different target audiences for the same campaign. The first brand guideline was much bolder and fun to capture the attention of young first-time voters. In contrast, the second brand guideline was intentionally sober to communicate to EU and Commonwealth citizens in the UK that Just Register is a legitimate campaign.
Just Register is a campaign to improve voter registration across the UK, as 8 Million people are missing from the electoral roll.
Designed For The Just Register Campaign